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About us


Where Modern Meets Heirloom

Founded in 2010, Vasa New York is a New York-based fine jewelry brand born from a small West Village boutique. Vasa captures the essence of New York City, blending modern style with the designer's unique aesthetic.

Modern Heirlooms Crafted with Heart

Vasa's pieces are more than just accessories; they're modern heirlooms, meticulously handcrafted to imbue warmth and character into every metal and gemstone. Inspired by the beauty of antique and vintage jewelry, each design is a unique creation that blends expert craftsmanship with wearable, contemporary style. Vasa jewelry isn't meant to overpower your individuality; it's designed to accentuate your own beauty and bring life to any outfit.

About the designer

Jeenie Lim, the creative force behind Vasa New York, draws inspiration from a rich tapestry of experiences. Raised by a florist mother and a renowned abstract painter grandfather, Jeenie's artistic sensibilities were nurtured from a young age. Her studies in fine art with a focus on nature further fueled her passion for design. Jeenie then honed her craft at Fashion Institute of Technology in New York City. After graduating from FIT, she spent five years as a fashion jewelry designer for the leading company, Miriam Haskell. Jeenie furthered her education with a Master's degree in Design Management from Pratt Institute.

 In August 2010, She launched her own fine jewelry line, vasa new york. Her unique approach to wearable jewelry has garnered recognition, with Vasa pieces gracing the pages of Cosmopolitan, Lucky, and the Sports Illustrated Swimsuit Issue. Jeenie's signature style combines a love for organic beauty with meticulous craftsmanship, resulting in jewelry that is both stunning and wearable.